Market intelligence-led lead generation for creative, digital & marketing agencies
Swap traditional volume-based outbound lead-generation for relevance, timing and insight-based market-intelligence prospecting
Your sales pipeline filled by someone with 17-years’ experience building agency businesses…
Agencies selling high-ticket, high-consideration services to sophisticated buyers don’t need high volume mass email campaigns.
They need an intelligent ‘engine’ of new leads based on relevance, perfect timing, intent and value.
My market intelligence prospecting architecture detects buying signals from your closest-fit prospects automatically, surfacing opportunities before a formal brief or procurement process begins.
Most agency buying journeys begin long before a brief is written or a procurement process begins.…
Early buying signals often start appearing across technology changes, competitor moves, growth / funding changes, performance changes, new partnerships, team changes and many others…
When these signals are identified early, agencies gain two advantages…
Timing: engagement begins before competitors enter a pitch
Relevance: Outreach is grounded in the prospect’s real situation
I’ll create a market intelligence monitoring capability for your agency, delivering early opportunities straight into your pipeline - with compelling, highly-relevant outreach angles specific to each and every prospect..
Benefit from my experience generating £millions in new business revenue for a wide spectrum of agencies…
Traditional outbound models rely on volume: fixed messaging templates, large lists, and the hope that a small percentage of recipients happen to be in-market at the right moment.
But sophisticated buyers respond to relevance, timing and insight, not generic outreach.
My background
I started my own digital agency back in 2007 and grew it over 10-years, before selling the business.
I then worked with other agencies advising on new-business development and sales growth, before refining that proposition into a tailored demand-generation service to digital, creative, marketing agencies and consultancies.
I’ve since worked with over 50 agencies & consultancies, generating £millions in new business opportunities directly into their sales pipelines.
Market-intelligence based prospecting
Always-on, automated market research workflows delivering relevant, timely opportunities into your pipeline…
Monitor a huge range of signals across your ICP that indicate when a prospect enters a buying journey…
Technographic / software changes
Hiring / growth / team change signals
Investment / funding / financial signals
Performance changes / vulnerabilities
Competitor client relationship vulnerabilities
Contract wins / losses / renewals
Market trend shifts
Advertising campaign changes
Many more…
With market intelligence automation, agency outreach activity becomes ‘hot’ rather than cold.
Sending thousands of identical templated outreach messages is replaced with low-volume, ultra-relevant, perfectly timed messages that address each prospect’s specific situation and pitch you as the solution - well before they enter a formal agency selection process.
An automated workflow with instant alerts and context when signals suggest a prospect is ‘in market’
Instant email or Slack alerts
Shared documents or summary reports
Automatic creation of records in your CRM
Briefing documents
Signal-based outreach angles for human approaches
Pricing
This is a lightweight, fast-to-deploy process without internal technical work or long-term commitment.
Initial setup typically between £3k and £5k
Split across two staged payments
£1k per-month ongoing management & support
No minimum term contract. Cancel or bring in-house any time
Some recent case-studies
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Requirement: A workflow to identify early-stage opportunities where competitor agencies’ client relationships are beginning to weaken…
Individual performance metrics are visible in existing tools like SEMrush, Ahrefs, PageSpeed Insights, etc - but there’s no reliable way to interpret when multiple indicators combine to suggest genuine decline or dissatisfaction.
Solution:
Automated mapping of competitor agencies and their active client portfolios
Continuous monitoring of publicly observable performance indicators across those clients
Correlation of multiple signals e.g. search visibility, technical performance and indexing changes
Noise reduction logic to ignore short-term volatility and flag only sustained, compounding decline
Contextual analysis explaining why the signal likely matters commercially
Result:
Live alerts highlighting competitor clients showing early signs of stagnation or decline, enriched with context and suggested outreach angles, enabling the agency to approach prospects earlier, with relevance and insight rather than generic outreach. -
Requirement: A monitor to identify retail advertisers whose paid media performance might be stagnating due to creative fatigue - i.e. there’s a slowdown or complete stopping of new ad creative across paid channels.
The challenge was to identify reliable early indicators of creative stagnation at scale.
Solution:
Automated sampling of paid ad libraries for advertisers matching the agency’s ICP
Historical comparison of live creative libraries to detect low creative refresh and repeated concepts
Identification of scaling activity without corresponding creative evolution
Noise-reduction logic to flag only sustained stagnation patterns
Result:
Prioritised alerts highlighting advertisers showing early signs of creative fatigue, enriched with context and outreach angles, enabling the agency to approach prospects earlier with relevance and credibility rather than speculative pitching.