I’ll fill your agency’s sales pipeline. You close the deals.

Lead-generation works best when given time to build momentum. Ideally I like at least three months to give it time to build, but I’m confident my process works well enough that within one month, you’ll have a good sense as to whether your pipeline is filling up with opportunities. If for any reason you feel it’s not working out for you, you’re free to walk away any time - no hard feelings!

Typically email and Linkedin - and for those who want it - phonecall follow-ups where appropriate. Email is the channel that reaches the highest volume of prospects in the quickest time, with LinkedIn a good way of diversifying the approach.

It’s absolutely possible for outbound prospecting to be the sole marketing channel to support a £multi-million agency sales pipeline.

However it’s definitely preferable to have a wider-ranging marketing strategy - and, for those who do, outbound plugs perfectly in to it, helping to get your reputation-building content and thought-leadership activity in front of a large, relevant audience very rapidly.

For those who have no other marketing strategy, outbound prospecting is the best channel to start with. It’s the ‘quickest win’ to build a sales pipeline rapidly whilst you ideally build a multi-channel marketing strategy to support it longer-term.

A unique and differentiated offer and proposition. That can be either a completely unique proposition for your whole agency, or a specially-written message that frames your proposition in a unique way for cold outreach.

Plus, a highly segmented, niche-targeted audience combined with ultra-personalised, one-to-one message copy.

Virtually every agency owner I’ve spoken to about this subject has said almost exactly the same thing. “We employed someone but they were pretty useless”… “We used xxx lead-gen agency and got nothing from it”…

Usually this comes down to people not understanding the unique nature of agency business / client relationships and how the sales psychology differs from other types of business.

Of course, no form of marketing can be guaranteed, as you well know!

But you can increase the odds of success in your favour, by using a process and tactics which have proven successful repeatedly for businesses very similar to yours, which is what I have here.

And if you find yourself in the small minority of cases where it doesn’t prove successful, your risk is limited and capped at a pre-agreed maximum spend, with an immediate get-out for you.

I don’t think size particularly matters. My smallest client is a three-person business, my largest has 200+ staff. Size isn’t an indicator of success, as long as the target audience is aligned to the nature of your agency, which I’ll help to ensure is the case.

I run lead-gen campaigns for digital (development and marketing), creative, video, social and PR agencies. These are my speciality. They are the only types of business I work with.

It’d be a bit of an obvious sales tactic to say ‘places are limited so act fast’ but the bespoke nature of these campaigns - and the fact it’s me doing them, not a team of people - means I’m naturally limited to the number I can manage at any one time, so there may be a waiting list depending on my current workload

It’s predominantly me - I’m the only one you’ll deal with and it’s me planning, creating and executing all the work.

I do have a small team of freelancers who help with the behind-the-scenes technical and data work. They’re the same team of five I’ve worked with for 4+ years and they are elite at data mining, enriching and technical infrastructure support. But all client-facing stuff is solely done by me.

Yes, although it’s frustrating to do so because one of the key ingredients to success is consistency and allowing time for momentum to build.

But I do understand the changing demands of agency life, so you can pause and re-start any time, however there is a small monthly ‘pause fee’ that just covers the costs of keeping the technical infrastructure running during any inactive periods.

It’s totally up to you, but with most of my clients, I’m sending messages in their name, so the messages appear to recipients as if they’re coming from you (or whoever in your team deals with new business).

This way, when I hand leads over to you, it’s a seamless process to the recipient as the conversation continues with someone with the same name.

However I can use my own name or an alias or any other approach your prefer - the entire process is designed to be flexible according to your own preferences.

Definitely not - sending high volumes of outbound sales messages through one single account / domain will get your whole company email system blacklisted within days.

Outbound activity needs to be separate from your normal business email activity and run via systems that are specially-optimised for deliverability, which is what I’ll set up for you.

I ran my own digital agency for 10-years. It started in my bedroom at home and, at our largest, grew to a team of about 20, before I sold the business. I have literally done your job, so I know the challenges you face and demands that are placed on you.

And after I sold my business, I spent almost four years working with 30+ other agencies as a consultant and mentor, which has given me amazing insight in to the most-successful agency new business strategies.

Having helped so many different agencies with their sales and marketing, I get to see the patterns that exist amongst those which succeed - and I can apply that insight to the campaigns I’ll run for you.