Events & training workshops for agency owners
How Agencies Win New Clients With Cold Outbound Marketing
An in-person half-day training workshop for creative, marketing and digital agency owners or sales teams.
Cold outreach marketing is the most efficient channel of new business for agencies in terms of time and cost put in vs results you can get out…
But almost every agency that tries it takes the wrong approach.
They end up with poor results and write it off as a failure, without ever truly experiencing the exceptional ROI it can generate.
The sheer volume of cold sales messages we all receive nowadays, of which so many just look identical to each other and go completely ignored, shows how there are millions of people trying to do it, but very few who really do it well.
Done properly, agency cold outreach marketing can be a constantly-running new-business engine, filling your pipeline, eliminating peaks and troughs in deal-flow and amplifying the impact of all your other new business channels.
And that can be achieved with less effort, time and cost than any other form of new-business generation.
So why do so many fail to get it working in that way?
Because there's far more to it both technically and psychologically than most people realise.
That's what you'll learn about in this half-day training session:
How to become one of the precious few agencies with a successful approach to cold outreach marketing and how to use it to drive 6-figure sales pipelines for your agency business.
What you'll learn about...…
The general principles of cold outreach marketing
Building audiences: How to source large volumes of prospect data closely matching your ideal client profile
Technicalities: How you can efficiently contact prospects with personalised, one-to-one approaches at a large scale
Messaging: The psychology of cold outreach and how to appeal to prospects with your high-ticket agency proposition
Differentiation: How to differentiate yourself from the sea of other same-looking cold sales messages everyone else is sending
How to fit outbound marketing into your other new business channels
We'll analyse real life examples of outbound marketing campaigns that failed
And we'll analyse real examples of those which drove six-figure agency sales pipelines
Then we'll cover how to apply those findings to your own specific agency to create outbound campaigns that constantly fill your sales pipeline.
"The biggest error people make with outbound marketing is seeing it as a short-cut way to make sales...
Thinking that you can just send out emails to people who will just automatically want to buy what you're selling.
That approach leads to disappointment; it might work if you're selling low value commodity items but is rarely appropriate for high-end agency marketing, branding or digital services. For those, there is a far more effective approach to creating an effective outbound sales process.
By the end of this half-day training workshop, you'll understand these fundamentals of cold outreach marketing and be able to apply them to build your own outreach marketing campaigns, or even to do so on behalf of your own clients too…”
Questions: Contact me directly if you have any questions: andy@andybrittain.com or call 07786 557995
Booking details…
Date: Tues 14th January 2025
Venue: The Groucho Club, 45 Dean St, London W1D 4QB
Time: 9.30am to 12.30pm
Cost: £199+VAT
Places available: Limited to 20 participants max.