Your sales pipeline filled by someone with 17-years’ experience building agency businesses
Swap volume-based lead-generation for quality signal-based prospecting
Most agency outreach strategies waste time and energy trying to create demand where it doesn’t exist…
Sophisticated buyers of high value agency services don’t react well to generic, templated outreach campaigns.
The solution is custom intent signals - finding patterns in your target clients’ behaviour that identify where demand exists or is developing.
My sales intelligence systems programatically detect demand in your closest-fit prospects, so we can focus outreach where ‘buying windows’ are open and prospects have an immediate or developing need for what you do.
Much agency sales effort is wasted on prospects where there is no open buying window.
My agency lead-generation work is based around monitoring buying signals in your market that indicate a prospect developing the need for what you do.
When these signals are identified early, agencies gain two advantages…
Timing: engagement begins before competitors enter a pitch
Relevance: Outreach moves from ‘we hope you need our services’ to ‘we see this happening in your business - and this is how we can help’.
I’ll create a market intelligence lead-gen capability for your agency, from signals bespoke to your clients’ buying behaviour that your competitors don’t have access to.
Benefit from my experience generating £millions in new business revenue for a wide spectrum of agencies…
Traditional outbound models rely on volume: fixed messaging templates, large lists, and the hope that a small percentage of recipients happen to be in-market at the right moment.
But sophisticated buyers respond to relevance, timing and insight, not generic outreach.
“By the time a formal brief or pitch emerges, most clients have already chosen their preferred agency. Intelligence-led prospecting involves becoming that preferred agency before others enter the frame.”
My agency background
I started my own digital agency back in 2007 and grew it over 10-years, before a successful exit.
I then worked with other agencies advising on new-business development and sales growth, before refining that proposition into a tailored lead-generation service to digital, creative, marketing agencies and consultancies.
I’ve since worked with over 50 agencies & consultancies, generating £millions in new business opportunities directly into their sales pipelines.
Intelligence for your own outbound, or fully-managed campaigns
Custom intelligence for smarter in-house lead generation 🔍
A suite of research agents scanning your entire market for triggers that precede prospects buying from you.
Analyse business performance, technology, team changes, market shifts, competitor vulnerabilities, financial changes, regulatory info, premises changes and much more.
Outreach-ready opportunities and messaging fed direct to your sales team to improve conversion rates of your existing outbound campaigns - integrated with your CRM or GTM workflows.
Or fully-managed, outsourced outbound ✉️
End-to-end custom signal-powered outbound campaigns.
Swap generic, low-converting outbound for outreach based on intelligence-led timing and intent.
A fully-outsourced outbound campaign, targeted at prospects showing the highest intent.
Signals detected, custom outreach sent, meetings booked, pipeline filled, by someone with 17+ years’ experience building 7-figure agency pipelines.
Outbound prioritised where demand is present or developing now
Prioritised outbound that influences prospects entering a buying window.
‘Spray and pray’ is replaced with customised outreach to prospects whose behaviour indicates an open buying window
Your sales team freed up to focus on closing the highest-intent opportunities.
Manual prospect research eliminated - and outbound prioritised on prospects with an immediate need for what you do.
Buying triggers bespoke to you
We’ll define what triggers a buyer to develop a need for your services, then I’ll create agents to discover those triggers at scale, turning them into sales-qualified opportunities.
Typical budgets:
Trial a simple initial pilot with no long-term commitment.
Initial setup ranges from £3,500 to £5,000
Monthly costs from around £900 p/m
Recent custom signal-based agency outbound case-studies
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Agency Requirement: An organic search / digital PR agency with a niche in the home furnishings sector looking to identify brands with an existing agency relationship that might be coming under strain.
Solution: Organic performance metrics are visible in existing tools like SEMrush, Moz, PageSpeed Insights, etc - but there’s no reliable way to monitor these and detect decline at scale across an entire ICP. So my system ingests data in bulk from those tools’ APIs and auto-analyses the input to find patterns of decline.
Automated mapping of competitor agencies and their active client portfolios
Continuous monitoring of publicly observable performance indicators across those clients
Correlation of multiple signals e.g. search visibility, technical performance and indexing changes
Noise reduction logic to ignore short-term volatility and flag only sustained decline
Contextual analysis explaining why the signal likely matters commercially
Result:
Live alerts highlighting competitor clients showing early signs of stagnation or decline, enriched with context that enable relevant (rather than generic) outreach - with proposed solutions. An extremely powerful conversation-starter at exactly the time the prospect’s existing agency relationship is under strain. -
Agency Requirement: For a paid media agency, we wanted to identify retail advertisers whose paid ads performance might be stagnating due to creative fatigue - i.e. there’s a slowdown or stopping of new ad creative across paid channels.
The challenge was to identify reliable early indicators of creative stagnation at scale.
Solution:
A recurring crawl of the Meta paid ad libraries for advertisers matching the agency’s ICP
Historical comparison of creative libraries to detect low creative refresh and repeated concepts
Identification of campaign scaling activity without corresponding creative evolution
Noise-reduction logic to flag only sustained stagnation patterns
Result:
Alerts are triggered when matching advertisers show early signs of creative fatigue. We then approach those advertisers highlighting the problem and proposing a review with ideas to revitalise their campaigns - an outreach approach that’s timely - with relevance and credibility, rather than speculative pitching. -
Requirement: My client had strong experience in the higher education sector, working on accessibility projects. They wanted to find other UK universities that may have upcoming initiatives, issues or budget around accessibility.
Solution:A crawler that indexes every university in the UK’s ‘governance’ pages
A monitor that checks daily for new governance meeting agendas and minutes documents
An AI workflow that analyses every newly-published document for mentions of ‘accessibility’ within committee / governance meetings
An instant alert with the full context and contact data for the creation of a bespoke outreach approach directly addressing the university’s situation, with proposed solutions.
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Requirement: To uncover organisations with potential issues around UX and usability in their apps, or where apps may be stagnating and declining in use / relevance
Solution: A monitor that runs daily scans of the reviews / star ratings of apps in the Apple app stores.
App star ratings are stored and compared between each scan
App review content is stored and analysed for negative sentiment
When a sustained decline in star rating, or a sustained increase in negative sentiment is detected, an alert provides the full context / relevant decision-maker contact data and a bespoke outreach angle ready for pitching app UX / design services.