Your sales pipeline filled by someone with 17-years’ experience building agency businesses
Swap volume-based lead-generation for quality intent signal-based prospecting
Most agency outreach strategies waste time and energy trying to create demand where it doesn’t exist…
Sophisticated buyers of high consideration agency services don’t react well to generic, templated outreach campaigns.
But they do respond to relevant, well-timed outreach based on a demand that exists or is developing in their business right now.
My market intelligence systems programatically detect that demand in your closest-fit prospects, so we can focus outreach where ‘buying windows’ are open and prospects have an immediate or developing need for what you do.
Much agency sales effort is wasted on prospects whose ‘status quo’ is more comfortable than their cost of change.
My agency lead-generation work is based not on generic, high volume outreach, but on workflows that monitor early buying signals in your market that indicate a prospect developing the need for what you do.
When these signals are identified early, agencies gain two advantages…
Timing: engagement begins before competitors enter a pitch
Relevance: Outreach moves from ‘we hope you need our services’ to ‘we see this is happening in your business - and this is how we can help with it’.
I’ll create a market intelligence lead-generation capability for your agency, capturing demand where it already exists - delivering early opportunities straight into your pipeline.
Benefit from my experience generating £millions in new business revenue for a wide spectrum of agencies…
Traditional outbound models rely on volume: fixed messaging templates, large lists, and the hope that a small percentage of recipients happen to be in-market at the right moment.
But sophisticated buyers respond to relevance, timing and insight, not generic outreach.
“By the time a formal brief or pitch emerges, most clients have already chosen their preferred agency. Intelligence-led prospecting involves becoming that preferred agency before others enter the frame.”
My background
I started my own digital agency back in 2007 and grew it over 10-years, before a successful exit.
I then worked with other agencies advising on new-business development and sales growth, before refining that proposition into a tailored lead-generation service to digital, creative, marketing agencies and consultancies.
I’ve since worked with over 50 agencies & consultancies, generating £millions in new business opportunities directly into their sales pipelines.
Market-intelligence based prospecting
Automated market research workflows delivering relevant, timely opportunities into your pipeline…
Monitor a huge range of signals across your ICP that indicate when a prospect enters a buying journey…
Custom signal detection goes far deeper than basic technographic / funding / hiring changes, uncovering triggers in things like…
Performance changes / vulnerabilities
Competitor client relationship vulnerabilities
Contract wins / losses / renewals
Market trend shifts
Advertising campaign changes
Many more…
With intelligence-based lead-generation, sending thousands of templated outreach messages is replaced with low-volume, perfectly timed approaches that address each prospect’s situation and position you as the solution - often before they even enter a formal agency selection process.
Instant alerts when signals suggest a prospect is ‘in market’
Instant email or Slack alerts
Shared documents or summary reports
Automatic creation of records in your CRM
Briefing documents
Bespoke outreach angles (sent by me, or prepared for your own team if preferred) replace ‘spray and pray’ outbound.
Pricing
A lightweight, fast-to-deploy process without internal technical work or long-term commitment.
Initial setup typically between £3k and £5k
Split across two staged payments
From £1k per-month ongoing management
Cancel or bring in-house any time
Recent case studies
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Agency Requirement: An organic search / digital PR agency with a niche in the home furnishings sector looking to identify brands with an existing agency relationship that might be coming under strain.
Solution: Organic performance metrics are visible in existing tools like SEMrush, Moz, PageSpeed Insights, etc - but there’s no reliable way to monitor these and detect decline at scale across an entire ICP. So my system ingests data in bulk from those tools’ APIs and auto-analyses the input to find patterns of decline.
Automated mapping of competitor agencies and their active client portfolios
Continuous monitoring of publicly observable performance indicators across those clients
Correlation of multiple signals e.g. search visibility, technical performance and indexing changes
Noise reduction logic to ignore short-term volatility and flag only sustained decline
Contextual analysis explaining why the signal likely matters commercially
Result:
Live alerts highlighting competitor clients showing early signs of stagnation or decline, enriched with context that enable relevant (rather than generic) outreach - with proposed solutions. An extremely powerful conversation-starter at exactly the time the prospect’s existing agency relationship is under strain. -
Agency Requirement: For a paid media agency, we wanted to identify retail advertisers whose paid ads performance might be stagnating due to creative fatigue - i.e. there’s a slowdown or stopping of new ad creative across paid channels.
The challenge was to identify reliable early indicators of creative stagnation at scale.
Solution:
A recurring crawl of the Meta paid ad libraries for advertisers matching the agency’s ICP
Historical comparison of creative libraries to detect low creative refresh and repeated concepts
Identification of campaign scaling activity without corresponding creative evolution
Noise-reduction logic to flag only sustained stagnation patterns
Result:
Alerts are triggered when matching advertisers show early signs of creative fatigue. We then approach those advertisers highlighting the problem and proposing a review with ideas to revitalise their campaigns - an outreach approach that’s timely - with relevance and credibility, rather than speculative pitching. -
Requirement: My client had strong experience in the higher education sector, working on accessibility projects. They wanted to find other UK universities that may have upcoming initiatives, issues or budget around accessibility.
Solution:A crawler that indexes every university in the UK’s ‘governance’ pages
A monitor that checks daily for new governance meeting agendas and minutes documents
An AI workflow that analyses every newly-published document for mentions of ‘accessibility’ within committee / governance meetings
An instant alert with the full context and contact data for the creation of a bespoke outreach approach directly addressing the university’s situation, with proposed solutions.
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Requirement: To uncover organisations with potential issues around UX and usability in their apps, or where apps may be stagnating and declining in use / relevance
Solution: A monitor that runs daily scans of the reviews / star ratings of apps in the Apple app stores.
App star ratings are stored and compared between each scan
App review content is stored and analysed for negative sentiment
When a sustained decline in star rating, or a sustained increase in negative sentiment is detected, an alert provides the full context / relevant decision-maker contact data and a bespoke outreach angle ready for pitching app UX / design services.
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Requirement: To create a full map of every performance marketing agency in the UK of a specified size (i.e. direct competitors of my client) - and detect all those agencies’ clients and their decision-maker contact details.
Solution: I have a custom agency-client detection workflow. It crawls either a specific agency type (e.g. PPC agencies / branding agencies, etc) or a defined list of agency URLs.
It uncovers those agencies’ clients, the technologies they’re using and the decision-maker contact details at each client.
The outcome is a one-off report of all an agency’s competitors’ clients, which can then be targeted for outreach or analysed with an additional monitor for buying signal triggers.