Precision-targeted, tailored business development done entirely for you

Lead-generation works best when given time to build momentum.

Ideally I like at least 3-months to give it time to build momentum - and the longer you’re prepared to give the process, the more powerful the compound effects of it become, but you should certainly be seeing some good results within 3-months.

However, If for any reason you feel it’s not working out for you, you’re free to walk away any time, no notice period, no minimum term, no hard feelings!

Typically email and Linkedin - and phonecall follow-ups where appropriate.

It’s absolutely possible for outbound prospecting to be the sole marketing channel to support a £multi-million agency sales pipeline - as long as you have some good case studies and a good alignment of messaging with a well-segmented target audience.

However if you have other channels, like content, events, thought-leadership etc, that gives superb extra fuel to my bespoke outreach efforts.

A unique and differentiated offer and proposition. That can be either a completely unique proposition for your whole agency, or a specially-written message that frames your proposition in a unique way for cold outreach.

Plus, a highly segmented, niche-targeted audience combined with ultra-personalised, one-to-one message copy.

Because what you did before was mass-mail, generic messaging that your recipients received 300 other versions of each month.

High volume sending just made it increasingly hard to land in their inboxes and, when you did, you were just annoying them rather than building a value-based relationship with them. I’ll be more personal, more targeted and will build the bridges with prospects that your old mass lead-gen campaigns might’ve burned.

I don’t think size particularly matters. My smallest client is a three-person business, my largest has 200+ staff. Size isn’t an indicator of success, as long as the target audience is aligned to the nature of your agency, which I’ll help to ensure is the case.

I run lead-gen campaigns for digital (development and marketing), creative, video, social and PR agencies. These are my speciality. They are the only types of business I work with.

There’s no team of junior account managers or anything like that - it’s me working for you personally, so I have capacity for a max of 5 clients in total.

I’m the only one you’ll deal with and it’s solely me planning, creating and executing all the work.

I do have a small team of freelancers who help me with the behind-the-scenes data sourcing and research. They’re the same team of four I’ve worked with for years and they are elite at data mining and enriching, but all client-facing stuff is solely done by me.

Almost everyone asks why I’m happy to personally do the outreach work myself and why don’t I build a team to do this for me?

The answer is that I have enjoyed systemising my processes so that I could build a team… I already have a small freelance team that do all my data research and sourcing, so I can focus on messaging and outreach execution.

And for sure, I could easily train some account managers on my processes, ramp up my capacity, take on more clients and scale up a team.

Maybe I’ll try that at some point, but currently I absolutely love the simple, flexible, lightweight nature of this current business model.

I love the thrill and satisfaction of sales and I much prefer being able to focus my time solely on that process, much more so than I love the idea of recruitment, HR and all the other aspects of building a team, which I spent many years doing in the past and have no strong desire to return to at the moment!

Perhaps that’ll change, but rest assured if it does I’ll be transparent about it with my clients and won’t be handing off any responsibilities to anyone else without making that fully clear if and when such a time comes.

Yes, although it’s frustrating to do so because one of the key ingredients to success is consistency and allowing time for momentum to build.

But I do understand the changing demands of agency life, so you can pause and re-start any time, but as I only work on this basis with 5 clients at a time, chances are I will need to replace a paused client, with no guarantee of availability when it comes to re-starting.

However as stated, there is complete flexibility over cancelling with no minimum-term contract and no notice period required for cancellation.

It’s totally up to you, but with most of my clients, I’m sending messages in their name, so the messages appear to recipients as if they’re coming from you (or whoever in your team deals with new business).

This way, when I hand leads over to you, it’s a seamless process to the recipient as the conversation continues with someone with the same name.

However I can use my own name or an alias or any other approach your prefer - the entire process is designed to be flexible according to your own preferences.

I ran my own digital agency for 10-years. It started in my bedroom at home and, at our largest, grew to a team of about 20, before I sold the business. If you’re going to trust someone to build your new business pipeline for you - it should ideally be someone who’s already done it for themselves.

After I sold my business, I spent almost four years working with 30+ other agencies as a consultant and mentor, which has given me amazing insight in to the most-successful agency new business strategies.

Having helped so many different agencies with their sales and marketing, I get to see the patterns that exist amongst those which succeed - and I can apply that insight to the campaigns I’ll run for you.